“For over a year now, the Serra community as well as many people around the world have witnessed “the Butterfly Effect”- which occurs when a Tierrasanta family leaves colorful butterflies in different locations for a chance to donate to charity.
This random act of generosity will hopefully unlock something in the finder who will in turn respond to the invitation to participate in the movement of giving. By harnessing the impact of social media and joining that energy with the contagious generosity of people throughout the world, we can bring real and lasting change that, over time, will grow into a beautiful storm of philanthropy. It’s our desire to inspire people to promote change in their communities by participating in a Butterfly Drop. The butterfly is a memento for the finder to keep, but what resonates is change that will bring hope, rebirth, faith and love to the world. Once found, a donation is made to a non-profit organization of the finder’s choice.
Each week an artist decorates a beautiful wooden butterfly provided by Butterfly Effect and then hides it in a random location somewhere in the world big cities and small towns, in hidden crevices, sunlit corners, on sandy beaches and in and around shady trees. Clues are sent out via social media. The heart of the Butterfly Effect Movement is the Butterfly Drop. Inspired by Gandhi’s call to “Be the change you want to see in the world,” the Butterfly Effect Movement was launched in 2013 and its signature giving activity, Butterfly Drops began inspiring people all over the globe to give in unexpected ways. Tasha knew that through small, contagious acts of generosity, the world could become a better place.
Tasha Wahl upon founding of Butterfly Effectīutterflies always captivated the imagination of artist and entrepreneur Tasha Wahl for their eternal symbolism of transformation, hope, beauty, faith and love. So when she created a micro-philanthropic movement that promotes contagious generosity in communities all over the world, of course she modeled it after Edward Lorenz’s “Butterfly Effect” theory that even the softest flutter of a wing can create a wave that results in major change. “I have a fledgling idea, of how I want to be the change, and hopefully set into motion molecules of hope, that will set into motion molecules of faith, that will set into motion molecules of love”.
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